Helping Mobile App Founders
Build Sustainable Growth

I help mobile app founders make the right growth decisions before wasting time, money, and engineering resources. I work with you from pre-launch to product-market fit to sustainable growth.

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The Process

How we'll work together

Assessment

Develop a GTM action plan based on a comprehensive evaluation of your ICP, competitors, messaging, acquisition strategy, and user experience.

Sprint

Refine your positioning, optimize your growth funnel, and build the foundation for sustainable user acquisition and retention.

Scale

Guidance on implementing your custom GTM plan and help navigating the decisions that drive long-term growth.

App Examples

Mobile apps I've helped launch and grow

KindleContent

CocoonWellness

XShackCannabis

Canary MailAI Communication

CrawlerNightlife

ShyftScheduling

StaplesE-commerce

NursePerksHealthcare

RenolutionRemodeling

About Me

As the ease of building an app has accelerated, so has the challenge of cutting through the noise and clutter in the app store.

I'm Gwen Murray, a Mobile App GTM & Product Growth Advisor. My experience includes leading mobile app GTM, and app product growth strategy for Amazon Kindle, Staples, L'Oreal, and Shyft Technologies, used by Walmart, Gap, and Victoria's Secret.

Working in large corporations has given me valuable experience I bring to my founder and startup clients. Ultimately I have found my sweet-spot serving mobile app founders as it is a niche where I can add meaningful value.

Whether you need a complete strategic growth map, guidance on pitching and fundraising, an informed evaluation of your customer experience, or a tactical plan for acquisition, activation, and retention... I work directly with you to cut through the clutter, differentiate your app, acquire your first users, and build a clear path to revenue generation.

Ready to build something that lasts?